2011年6月24日星期五

PR agency loses biggest account with a single tweet

PR agency Redner Group got sacked by its biggest client, video game publisher 2k, after it tweeted that it would punish bad reviews of  the game ‘Duke Nukem Forever’ by withholding future releases from reviewers.
For a PR agency it was insanely stupid thing to do and although an apology was quickly offered it was too late. The tweet was out and the agency lost its account.
The tweet from the @TheRednerGroup account read: “too many went too far with their reviews. We r reviewing who gets games next time and who doesn’t based on today’s venom.”
Everyone knows that tweets are a little too easy to write and easier to send, but really why would you ever send that tweet? The tweet was sent by agency founder James Redner who later issued an apology on Twitter insisting he had acted on his own and did not represent his client 2k: “Again, I want everyone to know that I was acting on my own. 2K had nothing to do with this. I am so very sorry for what I said”.

Redner told Ad Age, “I used a public forum to voice my complaints and I know better. I poured my soul into the project and when I read the review I felt like a father trying to protect his son. In hindsight, I should have approached the writer directly.”
As the tweet spread around the Twittersphere games publisher 2K reacted and fired Redner. In a statement it, said: “2K Games does not endorse or condone the comments made by @TheRednerGroup and confirm they no longer represent our products. We maintain a mutually respectful relationship with the press and will continue to do so. We don’t condone@TheRednerGroup’s actions at all.”
Careless tweets really do cost. Take a breath. We’ve seen it a few times recently with Chrysler and #motorcity and the American Red Cross. We saw it also with #IAmSpartacus and again much more recently with Jeff Jarvis and the whole #BBCSMS conference, which led me to write Does Twitter make you stupid? Twitter spats and the problem with social media.
While there is often a chance to turn disaster into victory there really was no way back from this one once the tweet was out there. For Redner this will seriously damage the agency’s reputation. Would you want this small agency handling your business if there is a tendency to say very dumb stuff in a public space? It might be a risk. Redner though seems to think his one-man, Santa Monica, California-based agency can survive and said in one shape or another the firm will survive.
Some products are going to get bad reviews and Duke Nukem Forever is hardly the first console game to rack up a series of bad review. The tweet seems even more unwise when as Wired says while it is “hard to find a good review for the game…the game will sell well regardless — Duke Nukem Forever is the definition of a release that’s critic-proof — but no one feels good when their game is beaten up so badly by the reviews”.
The game it appears will ride out the reviews unlike the PR agency involved, which looks like it will have far more trouble riding out the bad PR it generated.

2011年6月23日星期四

Dutch populist Geert Wilders acquitted of hate speech

The case was seen by some as a test of free speech in a country which has a long tradition of tolerance and blunt talk, but where opposition to immigration, particularly from Muslim or predominantly Muslim countries, is on the rise.
Instantly recognizable by his mane of dyed blond hair, Wilders, 47, is one of the most outspoken critics of Islam and immigration in the Netherlands.
His Freedom Party is now the third-largest in parliament, a measure of support for its anti-immigrant stance, and is the minority government's chief ally. But many of Wilders' comments -- such as likening Islam to Nazism -- are socially divisive.
The presiding judge said Wilders's remarks were sometimes "hurtful," "shocking" or "offensive," but that they were made in the context of a public wholesale car dvd debate about Muslim integration and multi-culturalism, and therefore not a criminal act.
"I am extremely pleased and happy," Wilders told reporters after the ruling. "This is not so much a win for myself, but a victory for freedom of speech. Fortunately you can criticize Islam and not be gagged in public debate."
The ruling could embolden Wilders further. He has already won concessions from the government on cutting immigration and introducing a ban on Muslim face veils and burqas.
"This means that his political views are condoned by law, his political rhetoric has been legalized," said Andre Krouwel, a political scientist at Amsterdam's Free University.
"This has made him stronger politically. He is needed for a political majority, he is basically vice prime minister without even being in the government."
Some Dutch citizens have started to question their country's traditionally generous immigration and aid policies, worried by the deteriorating economic climate, higher unemployment, incidence of ethnic crime and signs that Muslim immigrants have not fully integrated into Dutch society.
Similar concerns have helped far-right parties to gain traction elsewhere in Europe, from France to Scandinavia.
Farid Azarkan of the SMN association of Moroccans in the Netherlands said he feared the acquittal could further split Dutch society and encourage others to repeat Wilders's comments.
"You see that people feel more and more supported in saying that minorities are good for nothing," Azarkan said.
"Wilders has said very extreme things about Muslims and Moroccans, so when will it ever stop? Some will feel this as a sort of support for what they feel and as justification."
Minorities groups said they would now take the case to the United Nations Human Rights Committee, arguing the ruling meant the Netherlands had failed to protect ethnic minorities from discrimination.
"The acquittal means that the right of minorities to remain free of hate speech has been breached. We are going to claim our rights at the U.N.," said Mohamed Rabbae of the National Council for Moroccans.
Wilders, who has received numerous death threats and has to live under 24-hour guard, argued that he was exercising his right to freedom of speech when criticizing Islam.
The Amsterdam court had used a Supreme Court ruling -- that an offensive statement about someone's religion was not a criminal offence -- as the basis of its decision, leading to acquittal, the judge said.
Unusually, the prosecution team had also asked for an acquittal, arguing that politicians have the right to comment on problem issues and that Wilders was not trying to foment violence or division.
"I think it is good that he has been acquitted," said Elsbeth Kalff, an 83-year-old retired sociologist in Amsterdam.
"He has been told that he has been rude and offensive but it is on the border of what the criminal law allows. It is good, the Netherlands is, after all, a tolerant country and we should keep it that way."
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  • 2011年6月22日星期三

    What’s the Top-Selling Phone at Verizon and AT&T?

    It’s been about five months since Apple’s iPhone debuted on Verizon’s network and already it’s the carrier’s top-selling handset. This according to BTIG Research (registration required), which spent the past three weeks asking 250 Verizon and AT&T stores across the United States to name their number one smartphone.
    Of the Verizon stores surveyed, 51 percent said the iPhone was their top-seller and an additional 38 percent said it was tied for first with a rival Android device, typically the Samsung Droid Charge or the HTC Thunderbolt.
    At AT&T stores, the iPhone was even more dominant — 65 percent of them named it as their top selling phone. Another 31 percent said it was an Android device.
    Keep in mind the iPhone 4 is very nearly a year old.
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  • So all told, 58 percent of the stores BTIG called named the iPhone as their strongest selling phone and an additional 20 percent said it shared that honor with a competing device.
    Which is astonishing, really. The iPhone debuted in 2007 and the first Android phone shipped in 2008. Five years later the two are slaughtering incumbents like RIM, whose BlackBerry was rarely mentioned by respondents. Said BTIG analyst Walter Piecyk, “At AT&T, there were actually a handful of stores that mentioned a BlackBerry and a Windows Phone as the top seller in their store. We never got that response from any of the Verizon stores, which have dated versions of the BlackBerry.”

    2011年6月21日星期二

    Nokia N9 first hands-on! (update: video)

    The N9 has arrived. Functional units of Nokia's long-awaited MeeGo smartphone have finally landed into our eager hands and we've got a gallery of images to provide you with below. What we can say from our first experience is that we're in the presence of a fantastically designed device with a gorgeous AMOLED screen and some highly responsive performance. Hold tight as we're updating our fuller impressions after the break, where you'll soon be treated to our first hands-on video with the Nokia N9.
    Update: Hands-on video plus a live demonstration of the N9's ability to pair Bluetooth devices over NFC (very impressive!) can now be found after the break.
    The N9 UI, as you'll have learned from the product announcement, is Nokia's Harmattan skin atop MeeGo 1.2, which is built around three core home views. The central one is your app organizer / launcher, to one side of which you have a notifications and activities section -- which will be populated by phone calls, calendar alerts, and social network updates -- and to the other you get a live app switcher. That trio is navigable in a carousel fashion, meaning that you can keep cycling through all three by flicking your finger in one direction. Double-tapping the screen wakes the phone up and then you can unlock it with a swipe in any direction. Similar swipes, starting from one edge of the screen and going to the other, allow you to exit apps into the home screen. What we can say about all these aspects of the interface is that they're done exceedingly well and make the somewhat aged OMAP3630 processor look terrific. Fluid animations are evident throughout, navigation is natural, and this marks a major advance over anything else Nokia has given us on the software front in terms of touch-based UI.
    Physically, the N9 feels about as good as a device built out of plastic can do. Nokia's devoutly calling it polycarbonate in order to highlight that this isn't just any old plastic, it's a high-grade variety that inspires confidence in its durability while also having the sharp looks to keep aesthetes happy as well. The whole phone is essentially built into the external shell, which does mean the battery isn't user-replaceable and there's no microSD expandability, but at least you can hot-swap the MicroSIM (yes, Micro) card without needing to reboot the handset.
    The Clear Black AMOLED display is truly a sight to behold, with stunning viewing angles, a curved Gorilla Glass front, and some pretty excellent (for AMOLED) performance out in the sunlight. We compared it side by side with a Super LCD-equipped Incredible S and the N9 more than held its own. The screen is easily one of this new phone's great strengths, though we'd argue the intuitive UI, responsiveness, and eye-catching industrial design are pretty high up on that list too. All in all, we're highly impressed by what Nokia has put together here, though the N9 does prompt us to ask why the company has opted against making MeeGo its long-term smartphone OS of choice. What we've seen today is a damn fine smartphone with some very neat ideas, one which certainly merits the title of being Nokia's flagship. Or it will do, when it launches later in the year.

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    2011年6月20日星期一

    Consumers Don’t Want Tablets, They Want iPads

    A theory: Though consumers desire the iPad for the functions it performs, they want it more for what it is. Just as many preferred the iPod to the generic MP3 player, so too do they prefer the iPad to the generic “tablet.”
    Apple is succeeding in the category because it reinvented it. Now anyone that hopes to compete in it must do so by peddling products similar to it. And because of that, Apple will dominate the tablet category in much the same way it dominated the portable music player category.
    So there is a tablet market, but it’s been subsumed by the iPad market, just as the MP3 player market was engulfed by the market for the iPod.
    Consider this observation from a new Bernstein Research survey: “We find that consumers are not interested in form factors that deviate from the benchmark set by Apple. Few consumers, less than 15 percent prefer the 7″ screen size versus the 10″ screen of the iPad. Over 50 percent of respondents are firmly in favor of the 10″ screen, which leads us to conclude that the 7″ tablet models recently launched, like the BlackBerry PlayBook, are destined for failure. Consumer’s preference for the 10″ form factor explains the lukewarm response to Samsung’s 7″ Galaxy tablet and the rapid introduction of larger screen models in that series.”
    In other words, success in the tablet market may well be dependent on how similar a manufacturer’s offering is to the iPad. Which is quite a challenge given the formidable combination of hardware, software and app ecosystem that the iPad represents — not to mention the sheer power of its brand.
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  • Said Bernstein, “Fifty percent of respondents preferred Apple over all other brands. There is a remarkable degree of unanimity in consumer’s preferences for the iPad over competing products. … In the US, we find that Apple has more than double the brand appeal of BlackBerry, HTC, Motorola, Nokia and Samsung combined. These manufacturers have a very high level of brand equity and visibility in adjacent categories. It is striking that they hold so little appeal for consumers in tablets.”
    No surprise then that Bernstein sees the tablet market playing out in two ways, each with Apple in the catbird seat.
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    2011年6月13日星期一

    Spanish police website hit by Anonymous hackers

    The attack on the site was carried out in retaliation for the arrest of three Spanish men the police claimed were 'core' members of the group.
    The hackers managed to keep www.policia.es offline for about an hour from 2130 GMT on 12 June.
    Spanish authorities would not confirm that Anonymous was behind the attack, saying only that the site was offline.
    However, a statement was posted on a website linked to Anonymous, claimed responsibility for the hack, which it called #OpPolicia.
    The group said it had used a distributed denial of service attack (DDoS) which bombards a target website with so much data that it becomes overwhelmed.
    A spokesman for the Spanish police said the cause of the outage had not yet been established.
    "A website can collapse if too many people try to access it at once. I cannot confirm the link with the Anonymous group," said the spokesman.
    In its statement, Anonymous said the DDoS attack was a "direct response to the Friday arrests of three individuals alleged to be associated with acts of cyber civil disobedience attributed to Anonymous."
    The group said DDoS attacks were a legitimate form of peaceful protest. Some of its members are thought to have carried out similar attacks on Turkish government websites to protest against net censorship.
    Anonymous also denied that the men arrested were part of the "core" of Spanish members of the group.
    "They did not arrest any core group, because we don't have a core group," said Anonymous in its statement.
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    2011年6月9日星期四

    Apple Reverses Course On In-App Subscriptions [Apple Confirms]

    Apple has quietly changed its guidelines on the pricing of In-App Subscriptions on the App Store. There are no longer any requirements that a subscription be the "same price or less than it is offered outside the app". There are no longer any guidelines about price at all. Apple also removed the requirement that external subscriptions must be also offered as an in-app purchase.
    UPDATE 12:15 PDT: An Apple spokesperson confirmed to Dow Jones Newswire that the company had, in fact, revised its policies regarding In-App Subscriptions.
    Content providers may offer In-App subscriptions at whatever price they wish and they are not required to offer an in-app subscription simply because they sell a subscription outside the App Store as well.
    This past February, Apple introduced App Store Subscriptions. This opened the door to a wide range of in-app subscription services such as magazines and newspapers. Just last month, Conde Nast rolled out iPad magazine subscriptions for a number of its periodicals.
    When Apple rolled out the new subscription plan, however, it placed several requirements on app developers -- via the App Store Review Guidelines -- with regard to pricing of subscriptions. Enforcement of the new policies were to go into effect on June 30 of this year. By far the most controversial was section 11.13:
    11.13 Apps can read or play approved content (magazines, newspapers, books, audio, music, video) that is sold outside of the app, for which Apple will not receive any portion of the revenues, provided that the same content is also offered in the app using IAP at the same price or less than it is offered outside the app. This applies to both purchased content and subscriptions. [Emphasis added]
    Apple also emphasized these points in its press release announcing the In-App Subscription service. For publishers who choose to "sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app."
    However, this left publishers with the requirement that App Store users be given the lowest possible pricing on all subscriptions. Just this week, the business newspaper the Financial Times dropped its iOS App in favor of a web app to give it more control over subscription pricing. The guidelines were also somewhat vague on whether companies like Netflix, Hulu or Rhapsody were required to implement an in-app purchasing mechanism and meet the pricing guidelines Apple put forth.
    With the enforcement deadline looming, this week Apple introduced updated App Store Review Guidelines, of which MacRumors has obtained a copy. The corresponding 11.13 (now 11.14) section is significantly different: wholesale
    11.14 Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app
    The new section 11.14 states that apps can play content "subscribed to or purchased outside of the app" as long as the app doesn't include a way for users to go directly from the app to the outside purchasing mechanism. That is, these apps can't have a "buy" button that takes users to an external subscription page.
    According to these new guidelines, existing subscription services such as Netflix may continue to function without offering in-app purchases. Content providers are now also free to charge whatever price they wish. For example, they could offer in-app subscriptions with a premium to cover Apple's 30% cut for In-App Subscription payments.
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  • This is a significant reversal from Apple's position in February, and it will have a major impact on the strategy of content providers regarding the App Store.
    sources from: http://www.goodlaptopbattery.com.au/

    Google Acquires AdMeld For $400 Million

    AdMeld, an advertising optimization platform for publishers, has been acquired by Google for around $400 million according to multiple sources. The company, which launched in 2007, has raised just $30 million in venture capital from Foundry Group, Spark Capital, Norwest Venture Partners and Time Warner Investments.
    This is a sweet comeback for CEO Michael Barrett. As I noted in our first post about AdMeld in 2009, Barrett was fired from News Corp. in 2008 when the division that owned MySpace failed to meet a $1 billion revenue target. Most sources we spoke with at the time said he was the fall guy for an unrealistic revenue target to begin with, set by News Corp.’s Rupert Murdoch in a previous earnings call..
    Website: admeld.com 
    Location: New York, New York, United States
    Founded: October, 2007
    Funding: $30M
    Admeld helps the world’s top online publishers sell their ad inventory smarter. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each… Learn More
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  • Google
     Website: google.com 
    Location: Mountain View, California, United States
    Founded: September 7, 1998
    IPO: August 19, 2004 
    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including:… Learn More

    2011年6月8日星期三

    Jobs To Cupertino: We Want A Spaceship-Shaped, 12K Capacity Building As Our New Apple Campus

    After having a banner WWDC start yesterday, Apple founder and CEO Steve Jobs humbly presented his idea for a new Apple campus at the Cupertino City Council today. Jobs wants to build one building that will hold 12,000 Apple employees on a former Hewlett-Packard property in the area between Tantau North Wolfe, Homestead and the 280 freeway.”It’s a little like a spaceship landed,” Jobs says. No kidding.
    Jobs began the presentation referring to the fact that Apple is growing “like a weed,” and that its current campus at D’Anza and the 280 isn’t enough — fitting only about 2,800 people. Apple currently rents buildings to house its other 6,700 employees in the area. The new building will augment the current campus.
    Key facts about the new Apple campus:
    • Design will include a courtyard in the middle and curved glass all the way around.
    • Jobs is planning on transforming an area that’s 20% landscaping to 80% landscaping by putting most of the building’s parking underground.
    • There are 3,700 trees in the area at the moment, Jobs has hired an arborist from Stanford to take the area up to 6,000 trees.
    • The plan is to build a four-story high building and four-story parking structure.
    • The campus will incude an energy center, and natural gas will be the primary source of power, using the grid as backup.
    • There will be an auditorium, fitness center and some R & D buildings.
    • Jobs plans a 40% increase in Apple employees going from 9,500 today to 13, 000 in 2015.
    • He wants to increase the campus’ space 20% from 2.6 million to 3.1 million square feet.
    • Landscaping will increase 60% from 3,700 to 6,000.
    • Surface parking will decrease 90% from 9,800 to 1,200 .
    • The building footprint will decrease 30% from 1.4 million to 1 million.
    • Cafeterias will fit 3,000 people at a sitting.
    • The whole building will be designed with the utmost concern for employee safety.
    • Apple currently has 20 buses running on bio-diesel fuel for its employees and Jobs thinks that system will work well with the new campus.
    • The plan for the new design will submitted asap. Jobs hopes to break ground next year and eventually move in 2015.
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    • Paving the way for these plans, Apple purchased about 100 acres from Hewlett Packard in 2010 and added them to the 50 it owns adjacent. Jobs says he has corralled “some great architects … some of the best in the world” to come up with a design that will house 12,000 people in one four story high building on the property. The area is now mainly apricot orchards.
      With the futuristic design Apple apparently is relying heavily on its experience building retail stores, and it will be creating one massive piece of curved glass if the proposal goes through. “There’s not a single straight piece of glass in this building,” Jobs says. The parking will be underground.
      Jobs also wants the building to function as its own power source, with an “energy center” as its primary source of power (“with natural gas and other ways that are cleaner and cheaper”), using the grid as a backup.
      The campus will include amenities like its own auditorium similar to Apple’s current Town Hall (“We’ve got an auditorium, cause we put on presentations, much like we did yesterday but we have to go to San Francisco to do them.”) and a cafeteria that will feed 3,000 people at one sitting.
      “We do have a shot at building the best office building in the world,” Jobs told the Council members, “Architecture students will come here to see this.” Ideally Apple wants to move into the campus in 2015.
      The individual members of the Cupertino City Council seemed like they were in awe the entire time the infamously charismatic Apple CEO spoke (which isn’t surprising), asking Jobs for free Wifi and iPads for constituents as well as for an Apple store that’s actually in Cupertino and not in the Valley or Los Gatos. Jobs shyly responded to the requests, “I think we bring a lot more than free Wifi.”
    • article sources from: http://www.goodlaptopbattery.com.au/

    Microsoft reportedly considers launching own-brand tablet PC

    Microsoft is reportedly considering to launch an own-brand tablet PC that features Windows 8 by the end of 2012 with cooperation from Texas Instruments and Taiwan-based OEMs/ODMs, according to sources from the upstream supply chain. However, Microsoft did not confirm the rumor.
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  • Facing Apple's iOS and App Store successful assistance in helping iPhone and iPad to gain shares in the smartphone, tablet PC and even PC market, while Google has also been working aggressively on developing operating systems and establishing its own supply chain alliance, Microsoft plans to copy its branding strategy from product lines such as Xbox 360, Zune, Kin smartphone and TV, to compete in the tablet PC segment.
    Although Microsoft has been seeking business opportunities outside of PC-related markets and is aggressively launching own-brand products, Xbox 360 is currently the only own-brand product line that Microsoft has achieved success, while Zune media player, Kin smartphone and own-brand TVs all had unsatisfactory performance. However, Microsoft is still considering to launch an own-brand tablet PC and is proceeding on a low profile, the sources noted.
    The sources pointed out that despite the plans to launch its own-brand tablet PC, Microsoft will continue to push its IDP plans for Windows 8.
    As for the reaction from Microsoft's system clients, the sources pointed out that the system vendors' dissatisfaction with Microsoft launching own-brand tablet PCs is unlikely to impact Microsoft significantly in the short term.

    2011年6月7日星期二

    Square Raising New Round, Joining Billion Dollar Valuation Club

    There are a bevy of startups in the process of raising big rounds of capital at billion dollar or higher valuations – something that was a rare occurrence even a few months ago. We’re tracking most of these deals (and have written about the ones we’ve confirmed). Now, we’ve confirmed via multiple sources, is payment startup Square’s turn. wholesale
    The company is raising $50 million or more, says sources, at a valuation that will likely be north of $1 billion. It’s still fairly early in the process, though, and the company is rumored to be meeting with additional venture and private equity firms to either fill out the round or encourage a higher valuation. But at least one term sheet has been received by the company, says one source.
    COO Keith Rabois was in a particularly chipper mood when he sat down with me two weeks ago at TechCrunch Disrupt to talk about how Square is doing.
    Which isn’t surprising. The company is on a roll. They’re processing more than $3 million per day in mobile payments, and that was announced prior to their new iPad payments service which can replace the entire cash register system at retail merchants.
    To date Square has raised more than $37.5 million (the size of a recent investment by Visa hasn’t been disclosed). The last round, closed in January, valued the company at a rumored $240 million valuation.
    sources from: http://www.crown-sat-receiver.com/

    2011年6月6日星期一

    Apple officially introduces OS X Lion at WWDC – $29, releasing in July

    We’ve been waiting for ages to hear the details and now we finally have them. Apple’s Phil Schiller and Craig Ferericchi have taken the stage to fill us in. First off, and probably most importantly, it’s $29 and you can use it on any of your Macs and you can buy it in the Mac App Store for upgrades.
    Touting the fact that Macs as a whole have outpaced the PC industry in the past year with 54 million total Mac users worldwide, Schiller states that the industry wants to copy Apple. In the 10 years since OS X launched, much has changed.
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    Lion will have over 250 new features, with 10 being discussed today:
    Multitouch Gestures: All of the same gestures that you’ve grown to love in your iOS devices will now be featured in OS X.
    Full-Screen Apps: No more borders, no more windows. There will be built-in tools of Lion to make apps run full screen, taking the work of the developers. You’ll have multiple desktops and all apps accessed through the Mission Control function. The bookmarks bar swipes in and out from the top of Safari in fullscreen, as well. Accessing Mission Control wil be a three-finger swipe, bringing all of your windows to an easily-selectable format.
    Mac App Store: Taking a shot at the big box retailers, Schiller states that people have found an easier way to buy apps via the App Store. “The Mac App Store has become the number 1 source for buying PC software,” claims Schiller. For Lion-specific apps, Apple is pushing even further with built-in sandboxing and delta updates so that you don’t have to download an entire app again. System-wide resume will take you back to an app as you left it, instead of having to restart. All apps will be installed to the Launchpad, as well, keeping them firmly in one place.
    sources from: http://www.adapterlist.com/

    Apple: Mac OS X Lion Coming in July Via Mac App Store

    Apple said Monday that Lion, the next version of Mac OS X, will be a major release with over 250 new features and go on sale in July for $29.99.
    Instead of shipping on a disk, though, the 4GB upgrade will come via the Mac App Store and work on all the Macs that one owns.
    “That allows us to make it the easiest upgrade you have ever seen,” Apple Senior VP Phil Schiller said.
    Steve Jobs kicked off Monday’s Worldwide Developer Conference, but gave way to Schiller and Mac OS X VP Craig Federighi to show off Lion.
    “The Mac is doing incredibly well,” Schiller said, noting that the Mac has outpaced overall PC growth every quarter for the last five years. Since he didn’t have time to show off all the new features, Schiller said he would focus on 10 new features, starting with improved multitouch gestures and full-screen applications.
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    “There is so much more,” Schiller said, showing a list of other features, including new tools to migrate from a Windows machine, FaceTime video chat, FileVault 2 encryption and 3,000 new programming interfaces.
    Safari and Mail, as well as Apple’ iLife and iWork apps have all been tailored to run in full-screen mode, Schiller said. Among the new features in Safari is a reading list for pages one wants to get to later.
    A trio of features are aimed at making the Mac as resilient as a tablet or phone. Lion will now allow users to resume a Mac OS X session after restarting with all of the same windows and programs open. The software will also auto-save documents and allow users to choose from earlier saved versions. It works similar to the “time machine” backup feature for file backup and recovery.
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    “You have the power of all of this right from the title bar of your window,” Schiller said. “It’s very efficient. We only store the difference.”
    Also, unlike with Word, Lion doesn’t share all the changes with users when a document is shared.
    AirDrop is designed to allow for easy file sharing using peer-to-peer networking with another Mac user running AirDrop. With a simple confirmation on both ends, the file is sent wirelessly.
    “That’s it,” Schiller said. Until now, Schiller said the easiest way has been to use a flash drive.

    Mission Control is a Lion feature that unites Apple’s multiple means of bringing together widgets and open windows.


    “For many people this will be the best feature of Lion,” Schiller said.
    Lion will also include a Mac App Store built in, though Snow Leopard users have been enjoying this as an add-on to their OS for a while. Schiller noted that the Mac App Store is now the largest channel for buying software.
    “It’s built right in,” Schiller said, noting that the Mac App Store will also allow in-app purchases, incremental updates as well as the ability to have applications run in their own “sandbox,” where they are secured from other apps.
    Finally, Schiller showed a rewritten Mail app that he billed as enterprise-class. Among its features are a new conversation view as well as search suggestions that aim to make it easier to find things from within a large mail store.
    The company first previewed Lion and a few of its features at a “Back to the Mac” event last October.

    New Version of iOS Includes Notification Center, iMessage, Newsstand, Twitter Integration Among 200 New Features

    SAN FRANCISCO―June 6, 2011―Apple® today previewed iOS 5, the latest version of the world’s most advanced mobile operating system, and released a beta version to iOS Developer Program members. The iOS 5 beta release includes over 200 new features that will be available to iPhone®, iPad® and iPod touch® users this fall. New iOS 5 features include: Notification Center, an innovative way to easily view and manage notifications in one place without interruption; iMessage, a new messaging service that lets you easily send text messages, photos and videos between all iOS devices; and Newsstand, a new way to purchase and organize your newspaper and magazine subscriptions. With the new PC Free feature, iOS 5 users can activate and set up their iOS device right out of the box and get software updates over the air with no computer required.
    “iOS 5 has some great new features, such as Notification Center, iMessage and Newsstand and we can’t wait to see what our developers do with its 1,500 new APIs,” said Steve Jobs, Apple’s CEO. “Perhaps iOS 5’s paramount feature is that it’s built to seamlessly work with iCloud in the Post PC revolution that Apple is leading.”
    With iOS 5 and iCloud®, you just enter your Apple ID and password and iCloud will seamlessly integrate with your apps to automatically and wirelessly keep all of your mail, contacts, calendars, photos, apps, books, music and more, up-to-date across all your devices without ever having to connect to a computer.
    Notification Center provides iOS 5 users with an innovative way to easily access all notifications―text messages, missed calls, calendar alerts, app alerts and more, all in one place, from anywhere in iOS 5. When they arrive, notifications appear briefly at the top of the screen without interrupting what you’re doing. With one swipe you can see all your notifications, and a simple tap will take you right to its app for more detail. Notifications also appear on the lock screen, with the ability to be taken to the notifying app with just one swipe.
    Newsstand is a beautiful, easy-to-organize bookshelf displaying the covers of all your newspaper and magazine subscriptions in one place. A new section of the App Store™ features just subscription titles, and allows users to quickly find the most popular newspapers and magazines in the world. If subscribed to, new issues appear in the Newsstand and are updated automatically in the background so you always have the latest issue and the most recent cover art.
    Safari is the world’s most popular mobile browser, and with iOS 5 it’s now even better. New features include Safari® Reader, which gets all the clutter out of the way and sets the right font size on a web page, so you can easily scroll and read through a story; Reading List, so you can save articles to read later and they automatically show up on all your iOS devices; and Tabbed Browsing, which makes it easy to flip between multiple web pages on iPad.
    iOS 5 includes built-in Twitter integration, so you can sign in once and then tweet directly from all your Twitter-enabled apps, including Photos, Camera, Safari, YouTube and Maps with a single tap. New APIs give third party developers the ability to take advantage of the single sign-on capability for their own iOS 5 apps.
    iMessage in iOS 5 brings the functionality of iPhone messaging to all of your iOS devices―iPhone, iPad and iPod touch. Built right into the Messages app, iMessage allows you to easily send text messages, photos, videos or contact information to a person or a group on other iOS 5 devices over Wi-Fi or 3G. iMessages are automatically pushed to all your iOS 5 devices, making it easy to maintain one conversation across your iPhone, iPad and iPod touch. iMessage also features delivery and read receipts, typing indication and secure end-to-end encryption.
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    The new Reminders app helps you manage your tasks; create and group related tasks together; and set time or location-based reminder alerts, priorities and due dates, so you can be reminded of a task as its deadline approaches, or when you arrive or depart a given location. Reminders can also be viewed in iCal® and Outlook and are updated automatically.
    New features in the Camera and Photos apps give you instant access to the camera right from the lock screen, and you can use the volume-up button to quickly snap a photo. Optional grid lines help line up your shot and a simple tap locks focus and exposure on one subject. The new Photos app lets you crop, rotate, enhance and remove red-eye, and organize your photos into albums right on your device to share them on the go.
    With the new PC Free feature, iOS 5 users can activate and set up their iOS device right out of the box with no computer required, and iOS software updates are delivered over the air and installed with just a tap. Wi-Fi Sync in iOS 5 transfers and backs up your content securely over SSL and wirelessly syncs purchased content from your device to your iTunes® library.
    Additional new features in iOS 5 include:

    • Game Center, now with the ability to add photos to your profile, purchase new games from within the Game Center app and easier ways to find friends and new games;
    • Mail enhancements which include the ability to compose messages using draggable addresses, and a new formatting bar with bold, italics, underline and indention controls;
    • AirPlay® Mirroring to wirelessly display everything you do on your iPad 2 right on your HDTV through Apple TV®; and
    • a system-wide split keyboard to make it even easier to type on your iPad.
    sources from: http://www.adapterlist.com/

    Watch Out Facebook Connect, Apple Pushes Twitter Sign-Ins In iOS 5

    Apple just announced a fairly in-depth ‘Twitterification’ of the newest version of its mobile OS, iOS 5 (which we reported last week to be taking place). As Apple says during the WWDC keynote today, there are 1 billion Tweets per week now and we want to make it even easier for all our customers to use Twitter in our iOS products.
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    Now Apple provides a single sign-on for Twitter use on the phone, and with any app you download, it will just ask you for Twitter credential permission. There’s no need to re login. Apple has taken it a step further to integrate Twitter into many of its own features and applications like camera and photos. You can also Tweet articles and content directly from Safari, Maps, videos from YouTube, etc and add location as well. And Twitter photos and @usernames can be autopulled into the phone’s contacts.
    Here’s a link to Twitter’s announcement of the integration. As Twitter notes, the feature will soon be arriving on iOS 5 iPhone, iPad and iPod touch devices. Developers will also be able to take advantage of single sign-on capability, letting you tweet directly from their apps too, says Twitter.
    The important point here is that Apple iOS 5 is using Twitter oAuth, which is going to give Twitter a huge push as a sign-in system. One sign-in system that Apple noticeably did not integrate with is Facebook Connect. This is a huge win for Twitter sign-on over Facebook Connect as a defacto social log-in. Facebook’s sign-in system has been steadily taking over as the major sign-in on the web.
    Apple has deals with Facebook and Flickr for iPhoto, but no word yet on any partnerships for the in-depth integration that Twitter has with iOS 5.
    Apple’s choice of Twitter for this in-depth integration fits in nicely with Twitter’s recent rollout of its own-photo sharing service. Surely, the ability to take a Photo and Tweet directly from the camera app should help increase usage of its photo-sharing feature.
    sources  from: http://www.adapterlist.com/

    Apple Introduces iCloud

    SAN FRANCISCO—June 6, 2011—Apple® today introduced iCloud®, a breakthrough set of free new cloud services that work seamlessly with applications on your iPhone®, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and automatically and wirelessly push it to all your devices. When anything changes on one of your devices, all of your devices are wirelessly updated almost instantly.
    “Today it is a real hassle and very frustrating to keep all your information and content up-to-date across all your devices,” said Steve Jobs, Apple’s CEO. “iCloud keeps your important information and content up to date across all your devices. All of this happens automatically and wirelessly, and because it’s integrated into our apps you don’t even need to think about it—it all just works.”
    The free iCloud services include:
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    The former MobileMe® services—Contacts, Calendar and Mail—all completely re-architected and rewritten to work seamlessly with iCloud. Users can share calendars with friends and family, and the ad-free push Mail account is hosted at me.com. Your inbox and mailboxes are kept up-to-date across all your iOS devices and computers.
    The App Store™ and iBookstore℠ now download purchased iOS apps and books to all your devices, not just the device they were purchased on. In addition, the App Store and iBookstore now let you see your purchase history, and simply tapping the iCloud icon will download any apps and books to any iOS device (up to 10 devices) at no additional cost.
    iCloud Backup automatically and securely backs up your iOS devices to iCloud daily over Wi-Fi when you charge your iPhone, iPad or iPod touch. Backed up content includes purchased music, apps and books, Camera Roll (photos and videos), device settings and app data. If you replace your iOS device, just enter your Apple ID and password during setup and iCloud restores your new device.
    iCloud Storage seamlessly stores all documents created using iCloud Storage APIs, and automatically pushes them to all your devices. When you change a document on any device, iCloud automatically pushes the changes to all your devices. Apple’s Pages®, Numbers® and Keynote® apps already take advantage of iCloud Storage. Users get up to 5GB of free storage for their mail, documents and backup—which is more amazing since the storage for music, apps and books purchased from Apple, and the storage required by Photo Stream doesn’t count towards this 5GB total. Users will be able to buy even more storage, with details announced when iCloud ships this fall.
    iCloud’s innovative Photo Stream service automatically uploads the photos you take or import on any of your devices and wirelessly pushes them to all your devices and computers. So you can use your iPhone to take a dozen photos of your friends during the afternoon baseball game, and they will be ready to share with the entire group on your iPad (or even Apple TV®) when you return home. Photo Stream is built into the photo apps on all iOS devices, iPhoto® on Macs, and saved to the Pictures folder on a PC. To save space, the last 1,000 photos are stored on each device so they can be viewed or moved to an album to save forever. Macs and PCs will store all photos from the Photo Stream, since they have more storage. iCloud will store each photo in the cloud for 30 days, which is plenty of time to connect your devices to iCloud and automatically download the latest photos from Photo Stream via Wi-Fi.
    iTunes® in the Cloud lets you download your previously purchased iTunes music to all your iOS devices at no additional cost, and new music purchases can be downloaded automatically to all your devices.
     In addition, music not purchased from iTunes can gain the same benefits by using iTunes Match, a service that replaces your music with a 256 kbps AAC DRM-free version if we can match it to the over 18 million songs in the iTunes Store®, it makes the matched music available in minutes (instead of weeks to upload your entire music library), and uploads only the small percentage of unmatched music. iTunes Match will be available this fall for a $24.99 annual fee. Apple today is releasing a free beta version of iTunes in the Cloud, without iTunes Match, for iPhone, iPad and iPod touch users running iOS 4.3. iTunes in the Cloud will support all iPhones that iOS 5 supports this fall.

    Apple is ready to ramp iCloud in its three data centers, including the third recently completed in Maiden, NC. Apple has invested over $500 million in its Maiden data center to support the expected customer demand for the free iCloud services.
    Pricing & Availability
    The iCloud beta and Cloud Storage APIs are available immediately to iOS and Mac Developer Program members at developer.apple.com. iCloud will be available this fall concurrent with iOS 5. Users can sign up for iCloud for free on an iPhone, iPad or iPod touch running iOS 5 or a Mac running Mac OS® X Lion with a valid Apple ID. iCloud includes 5GB of free cloud storage for Mail, Document Storage and Backup. Purchased music, apps, books and Photo Stream do not count against the storage limit. iTunes Match will be available for $24.99 per year (US only).
    iTunes in the Cloud is available today in the US and requires iTunes 10.3 and iOS 4.3.3. Automatic download of apps and books is available today. Using iCloud with a PC requires Windows Vista or Windows 7; Outlook 2010 or 2007 is recommended for accessing contacts and calendars.
    Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.
    sources from: http://www.adaperlist.com/